Focus > Alignment > Activation > Convergence
Focus: We conduct inside-out and outside-in research to help craft a differentiated brand positioning, then bring it to life in the form of a memorable brand identity.
Alignment: We help you get your People, Products, Programs, Policies and Procedures synergized with your brand promise. Throughout this step, we enroll stakeholders and build consensus.
Activation: We create the ongoing communications programs that reinforce your brand, creates target audience action and get results.
Convergence: We assure that all communications from advertising to web to social media work seamlessly with one another to create 360º marketing.
At Experra, we get your brand right, then get the right communication.