Ex Cetera

Perspectives on brand identity & design, corporate branding, product branding, personal branding, brand culture, brand storytelling, ex cetera.

Hear that? Sounds like a brand experience.

Recently, we renovated our kitchen, and part of the fun was buying all-new appliances. We chose MAYTAG because of the industrial design and the fact that they’re made in America. But one of the most pleasant discoveries we made when we started using our appliances is how they talk to us...well, sing to us...actually, more like R2D2 to us.

If our refrigerator door is ajar, we get a singsongy reminder to close it. When our food is zapped, the microwave lets us know with a little ditty. And...

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