It’s estimated that the Harry Potter brand is valued at $15 billion dollars. In fact, the record-breaking series of books and films has made J.K. Rowling the first billionaire from writing.
So what branding lessons can we learn from the young wizard of Hogwarts?
1. Always tell a great story.
Your brand isn’t just a company or product. It’s a story that never ends. Brand storytelling should cast a spell—capturing the hearts and minds of your target audience. Like any great story,...