Michael is a brand strategist, creative director, writer and facilitator who helps organizations leverage the power of branding to crystallize corporate positioning, launch differentiated products, strengthen internal cultures and increase sales.
On the agency side, Michael was a Creative Director and partner at firms in Connecticut, Rhode Island and Florida, where he led the development of major branding initiatives and award-winning campaigns. On the client side, Michael was Director of Marketing Communications at TIMEX, where he helped reposition the venerable watch brand for the future.
In 1998, Michael founded Experra Branding Group, a branding and communications consultancy that works with B2C and B2B clients, and as a resource to advertising agencies, brand consultancies and design firms.
Michael also develops and facilitates strategic workshops, “brandstorming” sessions and innovation & creativity training.