Experra manages a team of highly experienced strategic partners and acts as the gatekeeper and single point of contact. This allows us to offer you a comprehensive range of branding and communications services quickly and painlessly. Clients like our virtual model because our rates are highly competitive, freeing up more dollars for marketing efforts or for the bottom line.
Top 10 reasons Experra Branding Group should be your strategic partner:
1. Top talent working for you:
You get the best people for the job on an as-needed basis. No juniors. No “B” team.

2. No agency overhead:
We’re not bricks & mortar, we’re clicks & the cloud. There’s no overhead, so you don’t pay for offices and services you don’t need.

3. No huge mark-ups or hidden costs:
You pay by the project and only for the people who work on the project. All at a flat hourly rate.

4. A truly dedicated team:
Our strategic partners are all seasoned professionals and entrepreneurial business owners. They understand and value relationships, they work harder and offer great service.

5. A stronger relationship:
We’re a close-knit, integrated team coming together for one reason — you. We’re dedicated to your success. That’s a lot better than being “put on the account.”

6. We move faster:
We’re a lean, mean branding machine. So while the competition is still moving through traditional layers, your brand is already moving sales.

7. Experienced brand stewardship:
Our strategic partners are chosen for their expertise and strong track record. Your brand is in good hands.

8. We’re not after the whole enchilada:
We understand that you may have in-house capabilities or work with other creative professionals. That’s cool. Use us where you need us most.

9. We’re more focused:
We take your branding assignment very seriously, because it’s all we do. We’re passionate about branding and truly believe the virtual model is the way to go.

10. Bottom line — we’re a reliable resource:
Experra can do it faster, better and more cost effectively.
Michael Friend – Chief Branding Officer
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Michael is a brand strategist, creative director, writer and facilitator who helps organizations leverage the power of branding to crystallize corporate positioning, launch differentiated products, strengthen internal cultures and increase sales.

On the agency side, Michael was a Creative Director and partner at firms in Connecticut, Rhode Island and Florida, where he led the development of major branding initiatives and award-winning campaigns. On the client side, Michael was Director of Marketing Communications at TIMEX, where he helped reposition the venerable watch brand for the future.

In 1998, Michael founded Experra Branding Group, a branding and communications consultancy that works with B2C and B2B clients, and as a resource to advertising agencies, brand consultancies and design firms.

Michael also develops and facilitates strategic workshops, “brandstorming” sessions and innovation & creativity training.
© 2016. Experra Branding Group, LLC. All rights reserved. Contact us.
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